Panning is easy. But to get the right picture with 'oomph', it takes lots and lots of practise. Try by setting your shutter speed to 1/30 second on a relatively fast moving object.
In this photo, I snapped the photo of the motor cyclist from a moving car. The motor cyclist was travelling at about the same speed as the car I was travelling in. Not so interesting an image, but will do as a practise shot.
Don't forget to crop your photograph, if that helps to make it a better picture. As in most photographs of moving objects, ensure that there is more space where the object is travelling towards. It shows movement. Does that make sense to you? Take a look at the photo above and below and make your own judgement.